Wednesday, January 22, 2020
John Alexander Macdonald: A Good Role Model? :: essays research papers
John Alexander Macdonald: A Good Role Model? A role model can be looked up upon and imitated. Many would argue that Sir John A. Macdonald is not someone of this stature, but I have different opinions about him. By studying some books about him I concluded that this humble man is someone who deserves to be known as a good role model. Here are some reasons to why. It is John A. Macdonald's outstanding qualities that made him a upright leader. He won the hearts of people because he could relate to them and their problems. Showing humility, Mr. Macdonald considered himself as one of them*. And his devotion to helping these people is shown by his life course, to which even his opponents admitted "there does not exist in Canada a man who has given more of his time--more of his heart--more of his wealth or more of his intellect and power, such as they may be, for the good of the Dominion of Canada." Yes, we can say that the first Prime Minister was very devoted to Canada and her people, and helped direct Canada to become what it is now. John A. Macdonald became well known for the way he treated people. He was kind and courteous. And because of his humor and consideration of others, people enjoyed being around the Prime Minister. He left a good impression on the people of Canada because he cared for not only the English, but also the French and Natives. One example is when he visited the Council House of the Six Nation Indians near Brantford. Mr. Macdonald met more than thirty farmers and after only thirty minutes of chatting with them he knew them all by name# . In another instance, a guest of John A. Macdonald was so impressed with the hospitality he received that he described him as "courteous in his social relations--a very prince". In both cases he made those involved feel noticed and cared for. The most prominent attribute that makes John A. Macdonald a good role model is his honesty. In comparison to all of the politicians, he is by far one of the most honest Prime Ministers. Although he was not perfectly honest as shown in the Pacific Scandal, he rarely made promises that weren't fulfilled. The people recognized this and showed their appreciation by continuing to support him till
Monday, January 13, 2020
Should Obese People Pay Higher Health Insurance Premiums?
Writing Assignment #3: Should obese people pay higher health insurance premiums than people who are not obese? ââ¬â Rishard Rheyas Obesity has become a serious problem with more than one third of adults being obese in the United States. Obesity is seen as a self-destructive behavior accompanied with smoking and use of other drugs thus, government officials and other business bureaucrats expressed the need to impose higher health insurance premiums on the obese.Obesity is not always due to the personal behavior of people and can be linked with the environment and genetics; I personally feel that obese people should not pay a higher health insurance premium compared to those that arenââ¬â¢t. Government officials and other business bureaucrats expect that raising the health insurance premiums for the obese would help reduce the mortality and overall health of the country however according to a study, individuals with lower BMIs tend to associate themselves with less favorable hea lth conditions and mortality rates as compared to those with high BMIs.The body mass index (BMI) assesses oneââ¬â¢s body weight relative to height. The weight in kilograms is divided by height in meters squared (kg/m^2). It correlates highly with body fat in most people hence is a useful, indirect measure of body composition. According to research carried out by the Centers for Disease Control and Prevention (CDC), with increasing weight the risk of diseases also increases including cancer, stroke, coronary heart disease etc. A BMI between 25. 0 and 30. 0 is defined to be ââ¬Å"overweightâ⬠and a BMI of over 30. is defined to as ââ¬Å"obesityâ⬠(30 or more pounds overweight). Overweight and obesity result form an energy imbalance which involves consuming too many calories as compared to the amount of physical activity one does. The question lies on whether this issue is mainly because of psychological factor beyond an individualââ¬â¢s control or personal choices ma de by the obese individual. Genetics and the environment do play a huge role in this however it also deals with the personal choices made by that particular individual.David Zinckenko argues in his article ââ¬Å"donââ¬â¢t blame the eaterâ⬠, that it is a matter of personal responsibility but can sympathize with the obese individuals as there is a lack of alternatives and information regarding fast food consumption. Society in the United States has raised concern about healthy diets, providing alternatives sources of food but unfortunately at a cost. The increased cost for a healthy diet dissuades teenagers from eating healthier food thus without a change of environment it can result in a lifetime of obesity. David Zinckenko briefly brings in the comparison with the automobile industry.The automobile insurance is significantly high for most high end vehicles and also for the younger generation. This is mainly because the higher end vehicles have a certain type of brand value and reputation as with certain big health insurance companies. The youth are charged higher automobile insurance as they are more prone to accidents as suggested with smokers and obese individuals with diseases. The government and other respective officials imposing this would mean that obesity is termed a disease which would force individuals to try to become thinner.This could lead to dangerous diseases such as anorexia. The difference is mainly because health insurance has a closer link to our economy and human life as compared to automobile insurance. Individuals should be given rights to decide what they would like as with the automobile insurance wherein individuals choose a higher end car thus pay a greater insurance. With regard to obesity, this increase in health insurance would not give individuals a choice but force them into a system of hardship.Judt claims that throughout the middle decades of the Twentieth Century society as a whole guaranteed certain rights for citize ns without questioning the motivations or the morality of citizens. There has been increased support for self responsibility and reduced expectations for ââ¬Å"handoutsâ⬠from the state since the 1980s. The current proposition to raise the insurance premiums for the obese questions the morality of the government officials involved as it forces individuals to change in order to fit into a certain framework of expectation.This is unfair and it deprives individuals of their freedom and rights to choose their way of life. Concerns regarding the health issue of obesity are justifiable however this type of proposition appears to be harsh and presumptuous. It comes down to the issue of state responsibility versus individual responsibility. The current issue at hand dealing with obesity is part of the stateââ¬â¢s responsibility but is more about personal individual responsibility. The state should provide cheaper and healthy alternatives as one of the major reasons for obesity is d aily life.David Leonhardt argues that personal responsibility has become more complicated as our environment has changed. The present environment involves us prioritizing our work more than our health or anything else hence we become more unhealthy and obese. The solution to this is suggested to be beyond the control of an individual, if people want to become successful they need to work hard most of the time and that requires people choosing a certain type of lifestyle.Imposing higher insurance premiums would also be unfair to the obese as most obese individuals tend to earn less than their less obese counterparts. This increase in insurance would mean that individuals would have to lose their freedom and rights whilst suffering even more hardships trying to pay the health insurance. Controlling obesity can be done by implementing more healthy affordable alternatives and controlling the work environment rather than imposing higher insurance premiums and compromise on freedom.
Sunday, January 5, 2020
The American Dream By Thomas Wolfe - 1556 Words
The Epic of America stated that the american dream is ââ¬Å"that dream of a land in which life should be better and richer and fuller for everyone no matter what race, or religion with opportunity for each according to ability or achievement (Congress 1). It is not a dream of motor cars and high wages merely, but a dream of social order in which each man and each woman shall be able to attain to the fullest stature of which they are innately capable (Congress 1). Thomas Wolfe said, to every man, regardless of his birth, his shining, golden opportunity â⬠¦the right to live, to work, to be himself, and to become whatever thing his manhood and his vision can combine to make him. The american dream has changed from the 1920s to the present dramatically. The 1920s was a decade of exciting social changes and profound cultural conflicts Sexual mores, gender roles, hairstyles, and dress all changed profoundly during the 1920s. But for many others, the United States seemed to be changing in undesirable ways. The result was a thinly veiled cultural civil war, in which a pluralistic society clashed bitterly over such issues as foreign immigration, evolution, the Ku Klux Klan, prohibition, womenââ¬â¢s roles, and race (A+E Networks). The roaring twenties or the ââ¬Å"Jazz Ageâ⬠It was a decade of prosperity and dissipation, and of jazz bands, bootleggers, bathtub gin, flappers and, marathon dancers. It was in the popular view, the roaring twenties, when the younger generation rebelled against theShow MoreRelatedThe American Dream By Thomas Wolfe1750 Words à |à 7 PagesUnited States of America looking for the American Dream; flexibility, uniformity, and the chance to accomplish their own objectives in life that they couldn t generally accomplish in their country. The American Dream is the quest for flourishing furthermore, opportunity that drives individuals to push their own particular points of confinement and continue on so as to lead fruitful lives and accomplish whatever objectives they set. The American Dream is a reality; each resident of the UnitedRead MoreComparing Young Goodman Brown And Child By Tiger1597 Words à |à 7 Pages Comparison of ââ¬Å"Young Goodman Brownâ⬠and ââ¬Å"Child by Tigerâ⬠ENGL 102: Literature and Composition FALL C 2017 Jennifer Person L29216090 MLA Thesis: ââ¬Å"Young Goodman Brownâ⬠by Nathaniel Hawthorne and ââ¬Å"The Child by Tigerâ⬠by Thomas Wolfe are two short stories written to portray people struggle with society. Although the two stories were set in two different cultures and time periods they are similar in their religion and faith. In these two stories their belief systems are challengedRead MoreAmerican Dream Obstacles Essay1092 Words à |à 5 PagesAccessibility to the Dream In America, the american dream is interpreted in millions of different ways. One American citizen dreams for millions while another hopes for contentment and a family in the future. Though its rarity is observed, every american is given an opportunity to achieve the american dream if they are devoted to doing so. The american dream is very much alive and could be awfully easy to attain. Saying that obstacles are not present when attempting to achieve the dream is absolutelyRead MoreAnalysis Of The Declaration Of Independence By Thomas Jefferson909 Words à |à 4 Pagess success? In an American society, there is an idea of dream. Dream is the thing which everyone of us need to have. It is our vision. Dream is that what you want to do in future to achieve success in your life. The dream is mainly dependent on settings of one lives and oneââ¬â¢s social status. For example, The Declaration of Independence was by Thomas Jefferson. His American Dream, was to make people free from Britishers and to be treated equally. Martin Luther King, gave a dream speech call freedomRead MoreCinderella Man American Dream1175 Words à |à 5 Pagescritical step for attaining the American Dream is. To focus on the reasons someone cannot achieve something will only lead to disaster, but when someone takes the one reason why they can succeed, they do. There is no better representation of this and the American Dream than the movie Cinderella Man. It shows that no matter how bad things are, no matter how many reasons there are to lose faith in yourself, those who believe can overcome any adversities and find the ââ¬Å"American Dream.â⬠Cinderella Man is a storyRead MoreJohn Steinbeck s Of Mice And Men1205 Words à |à 5 Pagesshining, golden opportunity â⬠¦.the right to live, to work, to be himself, and to become whatever thing his manhood and his vision can combine to make him says the well-known writer Thomas Wolfe. Idealistically, the idea of anyone having the chance to succeed in accomplishing oneââ¬â¢s dreams defines the grandness of the American Dream. Whether it be the pursuit of freedom and happiness, being a famous Hollywood actress, or owning a piece of land, one will face obstacles like Crooks, Curleyââ¬â¢s Wife, and CandyRead MoreThe American Dream By Cristina Saralegui1462 Words à |à 6 PagesCristina Saralegui, an American Journalist, once said, ââ¬Å"to realize the American Dream, the most important thing to understand is that it belongs to everybody. It s a human dream. If you understand this and work very hard, it is possibleâ⬠. The American Dream, although in high demand by all people of all skin colors, is an aspiration often misunderstood. It is much simpler than what people make it out to be. The American Dream is not about fame or fortune. It is defined by studying hard at nightRead MoreThe Tat: the Thematic Apperception Test Essay1506 Words à |à 7 PagesRoberts and the American author Thomas Wolfe. Cecilia was one of Murrayââ¬â¢s students and was having difficulty in a study she was conducting comparing fantasies of blind people and sighted people. She tried to get her son to tell him her fantasies but he thought it was silly until she asked him to make up a story about a picture. When Cecilia talked to Murray about the vivid imagery in the story her son told her about the picture, Murray started working on the TAT (Morgan, 2002). Thomas Wolfeââ¬â¢s bookRead MoreAmerican Youth in the 1960s1593 Words à |à 6 Pagesnation that symbolizes acceptance and change. It has progressed into a country of equality that finds its foundation in its personal freedoms and the progressive movement of technology, politics, economics, social views, ethics and so forth since the American Revolution. It has been changing rapidly since the influx of immigrants that came here before the Revolution. The 1950s were a happy time. I Love Lucy and Leave It To Beaver were on television. The Everly Brothers, Jerry Lee Lewis, Chuck Berry andRead MoreEssay on Against the Separation of Church and State1757 Words à |à 8 Pagesstatement from Thomas Jefferson has resulted in Judges who ignore the Constitution and the original intent of the First Amendment of our Founding Fathers (Bonta). The first amendment did not state that there was such a separation, but that there was a ââ¬Å"wall of separationâ⬠which the government could not break. The misunderstood statement from Thomas Jefferson has resulted in Judges who ignore the Constitution and the original intent of the First Amendment of our Founding Fathers (Thomas Jeffersonââ¬â¢sââ¬â¢
Saturday, December 28, 2019
The Death Penalty Should Not Be Used - 1467 Words
The Right to Life: Executing the Death Penalty The death penalty is a punishment given to people who commit heinous crimes. Since 1976, there have been over 1,390 executions. But does that make the death penalty, necessarily, a correct and justifiable form of punishment? ââ¬Å"The death penalty is our harshest punishment,â⬠states Ernest van den Haag, author of ââ¬Å"The Ultimate Punishment: a Defense.â⬠Van den Haag, in his article, argues how the death penalty is effective and should be used. However, Jack Greenberg, James P. Gray, and Jeffery Reiman, all concur that the death penalty should not be used as a punishment for criminals. Jack Greenberg, author of ââ¬Å"Against the American System of Capital Punishment,â⬠argues how the death penalty is anâ⬠¦show more contentâ⬠¦Van den Haag argues how ââ¬Å"There has been no conclusive statistical demonstration that the death penalty is a better deterrent than are alternative punishments (1665). Even though va n den Haag explains that deterrence might not be the best argument for supporting the death penalty, he does discuss how the certitude of the death penalty tends to be more formidable than imprisonment. Van den Haag also explains that even though the death penalty may not deter hundreds of murderers, is still deters some. ââ¬Å"Sparing the lives of even a few prospective victims by deterring their murderers is more important than preserving the lives of convicted murderers because of the possibility, or even the probability, that executing them would not deter othersâ⬠(van den Haag 1666). On the other hand, Greenberg, Reiman, and Gray argue against deterrence and how it is not a leading factor for justifying the administration the death penalty. ââ¬Å"Because of the goals that our criminal justice system must satisfy - deterring crime, punishing the guilty, acquitting the innocent, avoiding needless cruelty, treating citizens equally, and prohibiting oppression by the state - America simply does not have the kind of capital punishment system contemplated by death penalty partisansâ⬠(Greenberg 1670). Greenberg argues how due to the American system of capital punishment, deterrence is not a factor due to the ââ¬Å"infrequent, random, and erratic executionsâ⬠of this system
Friday, December 20, 2019
The Impact Of Environment On Patterns Of Hepatitis B....
THE IMPACT OF ENVIRONMENT ON PATTERNS OF HEPATITIS B Geography of Health (GEOG322) Introduction We live in an environment, where there exists a daily interaction of humans, natural forces and other living things. This environment provides for our growth, survival as well as danger. A very important factor of this environment is Disease or illness. Various factors contribute to illness, such as injury, unhealthy lifestyle and lack of healthcare. One such deadly disease is Hepatitis B. Hepatitis B is a life threatening liver infection that is caused due to Hepatitis B virus. This virus leads to chronic infection and results in to high risk of cirrhosis and liver cancer. Hepatitis B has two types, which have different effect on adults. Acute Hepatitis B occurs for short time. People usually affected by acute virus, get well with the time. On the other hand, there is Chronic Hepatitis B, which causes long time infection and damages liver. This virus spreads through the blood and body fluids of an infected person. Possible ways through which Hepatitis B infection is caused â⬠¢ Unprotected sex with an infected person â⬠¢ Sharing of needles with an infected person â⬠¢ Getting tattoos or piercings via unsterilized needles or tools â⬠¢ Sharing personal belongings like toothbrush, razors, towels with the infected person. Hepatitis B is also an STD (Sexually transmitted disease). A mother can also pass this virus to her baby. However, hugging, kissing, sharing food does not lead toShow MoreRelatedAn Evaluation of an on-Farm Food Safety Program for Ontario Greenhouse Vegetable Producers; a Global Blueprint for Fruit and Vegetable Producers51659 Words à |à 207 Pagesstudent group that there is an increased need for competent graduates with food safety specialties to enter the work force into industry or regulatory positions. Our generation of scientists will be charged with building safer systems to protect public health and charged with laying the foundation for everyone along the farm to fork continuum to engage in food safety dialogue. Much of this work will be supported by generous funders, such as this project was, through the Ontario Ministry of AgricultureRead Moreââ¬Å¡Ãâà ºa Contemporary View on Health Care System in Bangladesh.ââ¬Å¡Ãâà ¹14806 Words à |à 60 PagesCHAPTER - 1 Introduction 1.0 origin and background of the report The report ââ¬Ëââ¬ËA Contemporary view on Health Care System in Bangladeshââ¬â¢Ã¢â¬â¢ is the outcome of Internship Program which is a precondition for acquiring MBA Degree. Only curriculum activities are not enough for handling the real business environment, so it is necessary to get the better knowledge about the real scenario. The report is a requirement of the internship program for my MBA Degree. Conduction of Internship/ DissertationRead MoreNeophyte Essay11176 Words à |à 45 PagesOF CONTENTS INTRODUCTION PART I CRYSTAL METHAMPHETAMINE: WHAT IS IT? WHO USES CRYSTAL METH HOW CRYSTAL METH IS USED HOW CRYSTAL METH IS MADE HOW CRYSTAL METH AFFECTS THE BODY, MIND, RELATIONSHIPS AND THE ENVIRONMENT PART II GOVERNMENT, ORGANIZED CRIME AND THE PHARMACEUTICAL INDUSTRY IN THE UNITED STATES CRYSTAL METH AND ILLEGAL DRUG STRATEGIES IN CANADA FIRST NATIONS AND CRYTAL METH TREATMENT STRATEGIES PART III TALA TOOTOOSISââ¬â¢Read MoreCountry Note Book of China17054 Words à |à 69 PagesBhutan, Nepal, Pakistan, Afghanistan, Tajikistan, Kyrgyzstan, Kazakstan, Mongolia, and Russia. Marine-side neighbors include eight countries -- North Korea, Korea, Japan, Philippines, Brunei, Indonesia, Malaysia and Vietnam. B. Climate writing guide Theà climateà of China is extremely diverse;à Tropicalà in the south toà subarcticà in the north.à Monsoonà winds, caused by differences in the heat-absorbing capacity of the continent and the ocean, dominate the climate. AlternatingRead More2006 Arroyo Case Study31910 Words à |à 128 PagesQuality Prog ra m Arroyo Fresco Community Health Center Case Study 2006 National Institute of Standards and Technology Technology Administration â⬠¢ Department of Commerce Baldrige National Quality Program Arroyo Fresco Community Health Center Case Study The Arroyo Fresco Community Health Center Case Study was prepared for use in the 2006 Malcolm Baldrige National Quality Award Examiner Preparation Course. The Arroyo Fresco Community Health Center Case Study describes a fictitiousRead More2006 Arroyo Case Study31910 Words à |à 128 PagesCommunity Health Center Case Study 2006 National Institute of Standards and Technology Technology Administration â⬠¢ Department of Commerce Baldrige National Quality Program Arroyo Fresco Community Health Center Case Study The Arroyo Fresco Community Health Center Case Study was prepared for use in the 2006 Malcolm Baldrige National Quality Award Examiner Preparation Course. The Arroyo Fresco Community Health Center Case Study describes a fictitious nonprofit organization in the health care sectorRead MoreGsk Annual Report 2010135604 Words à |à 543 Pages6 Governance and remuneration P58ââ¬âP101 2 Sites with over 100 employees: Biologicals Corporate Consumer Healthcare GMS Pharmaceuticals Research and Development 96,500 Employees. 5% Share of world pharmaceutical market. (Source: IMS Health) 3 Leading presence in Consumer Healthcare global categories: OTC, Oral Care, Nutritionals. Financial statements P102ââ¬âP191 GSKââ¬â¢s business model A balanced, synergistic business, with multiple growth drivers supporting a core pharmaceuticalRead MoreMedicare Policy Analysis447966 Words à |à 1792 PagesI 111TH CONGRESS 1ST SESSION H. R. 3962 To provide affordable, quality health care for all Americans and reduce the growth in health care spending, and for other purposes. IN THE HOUSE OF REPRESENTATIVES OCTOBER 29, 2009 Mr. DINGELL (for himself, Mr. RANGEL, Mr. WAXMAN, Mr. GEORGE MILLER of California, Mr. STARK, Mr. PALLONE, and Mr. ANDREWS) introduced the following bill; which was referred to the Committee on Energy and Commerce, and in addition to the Committees on EducationRead More_x000C_Introduction to Statistics and Data Analysis355457 Words à |à 1422 PagesIndependent Samples (Optional) 16-1 16.2 Distribution-Free Procedures for Inferences About a Difference Between Two Population or Treatment Means Using Paired Samples 16-10 16.3 Distribution-Free ANOVA 16-23 Appendix A: Statistical Tables 813 Appendix B: References 833 Answers to Selected Odd-Numbered Exercises 835 Index I-1 Sections and/or chapter numbers in color can be found at www.thomsonedu.com/statistics/peck Preface I n a nutshell, statistics is about understanding the role thatRead MoreDomino Pizza 2013 10k83576 Words à |à 335 PagesEmployerIdentification No.)| | | 30 Frank Lloyd Wright DriveAnn Arbor, Michigan| |48105| (Address of principal executive offices)| |(Zip Code)| Registrantââ¬â¢?s telephone number, including area code (734) 930-3030 Securities registered pursuant to Section 12(b) of the Act: | | | Title of each class:| |Name of each exchange on which registered:| Dominoââ¬â¢?s Pizza, Inc.Common Stock, $0.01 par value| |New York Stock Exchange| Securities registered pursuant to Section 12(g) of the Act: None Indicate
Thursday, December 12, 2019
Interpersonal & E communications
Question: Write about theInterpersonal E communications. Answer: Introduction Business communication includes all types of communication that exists within an organisation and between the organisation and all its stakeholders(Newman, 2014). In the recent years there have been many changes in information and telecommunication technology (ICT) which have affected and changed business communication(Golbeck, 2015). Social media is a tool of ICT which provides a platform for people to interact and generate content (Aral, et al., 2013). Social media has allowed a new method of marketing communication for organisations where they can interact more frequently and freely with the customer (Funk, 2014). Therefore, it is important to assess the impact of social media on business communication. Samsung Electronics has been chosen as a case to understand importance of social media for business. The Impact of Social Media on Contemporary Business Communication In the last 20 years modern business has become highly competitive. Customers have become more educated, brand conscious and quality conscious(Butler, 2012). In the late 21st century globalization has become very rampant due to liberalization of many economies(Butler, 2012). This has led to a mixed customer base for the organisations. This poses a challenge for the marketing communication channels used for convincing the customer(Dahlen, 2014). Telecommunication revolution has added to this challenge as now the customers have become more aware of products due to exposure to internet. Consumer can find out about the success and failures of a product sitting thousands of miles away with the click of a finger. Additionally, competition is rising due to a rising demand from growing needs, wants and aspiration of the global customer(Lambin, 2013). Therefore, to remain ahead of the competition, organisations need a connective medium with the customer to create brand loyalty and brand recognition for their products(Rasmussen, 2012). Hence, it is beneficial for organisations to use telecommunication technology to convert these challenges into business opportunities. Samsung electronics is one of the largest electronics and mobile handset manufacturing company globally(Michell, 2011), Customers of the firm are very aware of product quality and technology. Additionally, to stay ahead of its main rival Apple, the firm has to use various communication techniques(Michell, 2011). Social media offers a mass reach, low cost method to Samsung to market new products and create buzz about them. ICT has brought many changes in business communication(Morabito, 2012). Inter organizational communication and intra organizational communication has become faster. Due to electronic tools like e-mails, digital messaging services and video calling it has become easier to communicate with employees and customers(Uhl Gollenia, 2014). For example, a manager at Samsung can now communicate with his team vie email and video conferencing even if he is sitting a long distance away. Modern business has become faster due to changes communication technology. Changes in business communication allow business to maintain relationship with stakeholders like customers, suppliers and financers, without face to face meetings. This has become possible through social media, emails and video conferencing.(Pham Pham, 2014) Digital technology has reduced delays in conduct of business and enhanced greeter opportunities for business transactions(Uhl Gollenia, 2014). Therefore, changes in technology have led to faster business and reduction of delay time. Social media is a platform created via ICT and interactive features of web 2.0 which enables users to exchange views, ideas and content over the internet (Harris, 2014). This has greatly helped business organisations to generate content about their products on social media and create buzz about them. For example, Samsung launched its latest mobile phone S8 recently(Samsung, 2017). However, the product had created considerable buzz among customers before its launch because of aggressive social media marketing by Samsung(Samsung, 2017). The firm actively promoted the product on its social handle and encouraged customers to post queries and expectations from the new product. Social media is becoming very popular as a business communication tool. Chief social media platforms are blogs, forms and social networking sites like Twitter, Facebook, Instagram and YouTube (Golbeck, 2015). On these platforms, businesses can post content about their products and encourage reviews and feedback. The platforms allow business organisations to create buzz about the product, generate feedback and interact with customers. For example, Samsung has a social media handle on Twitter where customers can write their view and discuss the product quality and performance. Social media is becoming very important for business communication (Funk, 2014). Business can conduct many activities like promoting, branding and relationship management through communication via social media(Funk, 2014). Social media has increased the pace of business communication. If a business uses traditional communication methods for announcing new features in a product, change in pricing or a new product launch; it would need expensive communication methods like advertising, publicity, press release etc. Additionally, the traditional medium would take time to spread the messages around(Yeshin, 2012). On the other hand, though social media, communication of this type of business activities can be spread very fast(Morabito, 2012). Additionally, social media platforms are inexpensive methods. These platforms have very less cost due to free platforms like Facebook and Twitted(Lambin, 2013). Additionally, as the younger generation is very internet savvy, social media also has a very big reach which goes beyond geographical boundaries(Golbeck, 2015). Therefore, changes in modern technology have allowed businesses to use faster and cost effective modes of business communication. Samsung has to spend millions of Dollars on advertising and promotion of newly launched mobile phones each year(Michell, 2011). It also has to do massive publicity and public relations activities to generate peoples interest in the new products. However, through social media this can be done very cost effectively(Rasmussen, 2012). Especially prelaunch buzz and interest generation is very effective via social media. Social media directly involves customers in the prelaunch activities and allows firms to generate interest by talking about the product specifications(Funk, 2014). Customer queries and doubts are also solved via the social media network and various other aspects of the product can also be talked about(Golbeck, 2015). Publicity and public relations can never give this type of mass interest generation(Harris, 2014). Additionally, through social media the firm can judge interest level, attention level and retention level of the product through customer interaction. More and more people are today using social media and other web technologies due to their easy access and mass reach(Newman, 2014). Firms can use sites like YouTube and Instagram to post videos and photos of their products in order to communicate the product to the customers. Customers can also see demonstration videos of the product via these social media sites. Samsung uses these sites to demonstrate its products(Samsung, 2017). For example, one can find reviews of newly launched S8 mobile phone on YouTube. Customers can also find comparison of S8 with pervious products like S7 and comparison with competitor products like Apple IPhone 7. Therefore, social media provides a very potent tool to organisations to market their products and communicate them to the customers. Social media also helps in improved visibility of the firm. This helps in improvement of brand equity (Funk, 2014). As consumers can have a direct connect with the firm via social media, the brand loyalty also increases. For example, Samsung Electronics has been able to make its new S8 product visible globally via social media marketing(Samsung, 2017). This otherwise would have taken many weeks of active publicity and advertising. Therefore, business communication has become faster, easier and more interactive due to social media. However, every story has a hind side. Social media has revolutionised business communication. However, there are certain disadvantages which come along with the usage of social media as a tool of business communication(Harris, 2014). Social media gives speed to business. Therefore, any negative viewpoint can lead to negative publicity which can travel very fast. Social media can cause downfall of a brand or a product in a few hours due to negative reviews and remarks. A product failure used to go unnoticed in older day but now people post about it on social media which leads to mass awareness of the failure. This can have a cumulative effect and lead to immense losses in sales and profit (Singh, 2016). Therefore, firms need to be aware about their brand image and take corrective actions immediately if any negative publicity is taking place. Samsung recently faced such negative publicity with the failure of its Note 7 mobile handset. The product had certain battery issues which might have gone unnoticed in the olden days. But with social media the news about the faulty product spread like wild fire and the firm had to withdraw the product from the market. Samsung also had to tender a public apology(Shaw, 2017). Therefore, social media is a very potent business communication tool and can help in building a positive brand image and customer relationship. However, a firm needs to be careful about negative publicity and has to take care of customer reviews and publicity on social media platforms. Conclusion The face of business communication has changed with the advent of new age technologies like social media. Firms can indulge in faster and cheaper communication with the customer. Additionally, social media allows for a platform to create mass brand appeal for the product. Also, customer engagement and product visibility can be improved with the help of social media. However, the firm needs to take care of faulty publicity and needs to take corrective action if such negative publicity is taking place. References Aral, S., Dellarocas, C. Godes, D., (2013) Introduction to the Special IssueSocial Media and Business Transformation: A Framework for Research I. nformation Systems Research, 24(1), pp. 3-13. Butler, D., (2012) Business Development: A Guide to Small Business Strategy. New York: Routledge. Dahlen, M., (2014) Marketing Communications: A Brand Narrative Approach. Melbourne: John Wiley Sons. Funk, T., (2014) Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program. New York: Apress. Golbeck, J., (2015) Introduction to Social Media Investigation: A Hands-on A. Amsterdam: Syngress. Harris, L. m., (2014) Social Media Communication: Concepts, Practices, Data, Law and Ethics. New York: Routledge. Lambin, J.-J., (2013) Changing Market Relationships in the Internet Age. Louvain-la-Neuve: Presses universitaires de Louvain. Michell, A., (2011) Samsung Electronics and the Struggle for Leadership of the Electronics Industry. Melbourne: John Wiley Sons. Morabito, V., (2012) Business Technology Organization: Managing Digital Information Technology for Value Creation - The SIGMA Approach. New York: Springer Science Business Media. Newman, A., (2014) Business Communication: In Person, In Print, Online. New York: Cengage Learning. Pham, T. Pham, D. K., (2014) From Business Strategy to Information Technology Roadmap: A Practical Guide for Executives and Board Members. Boca Raton: CRC prress. Rasmussen, R., (2012) Investigating Business Communication and Technologies. Cambridge: Cambridge University Press. Samsung, (2017) Products. [Online] Available at: www.samsung.com Shaw, V., (2017) Samsungs Note 7 apology was full, humble, and nerdy. [Online] Available at: https://www.theverge.com/2017/1/23/14355916/samsung-galaxy-note-7-apology-explanation Singh, A., (2016) Managing Public Relations and Brand Image through Social Media. Hershey: s.n. Uhl, A. Gollenia, L., (2014) Digital Enterprise Transformation: A Business-Driven Approach to Leveraging Innovative ITUhl. Burlington: Ashgate Publishing, Ltd. Yeshin, T., (2012) Integrated Marketing Communications. New York: Routledge.
Wednesday, December 4, 2019
Effect of Incorporation of Carrot Powder in Wheat Flour free essay sample
Effect of Incorporation of Carrot Powder in Wheat Flour for the Preparation of Stick Noodles Kripa Shakya1 and Anup Halwai2 1. College of Applied Food and Dairy Technology,Kathamndu, Nepal 2. Department of Food Technology and Quality Control, Kathamndu, Nepal [emailprotected] com Abstract Noodles were prepared by incorporating carrot powder in the percentage of 5, 10, 15 and 20 in wheat flour. The main objective of the work was to prepare the nutritious noodle enriched with Vitamin A. Sensory evaluation of the carrot powder incorporated stick noodles revealed that the product prepared with 5% carrot powder and 95% wheat flour was found to be most acceptable. The chemical analysis of the most acceptable product were found out to be 10. 8% moisture, 0. 6% fat, 10. 3 % crude protein, 0. 7% crude fiber,1. 7% total ash, 0. 1% acid insoluble ash, 75. 8% carbohydrate and 12166 I. U. Vitamin A content. Keywords: Noodle, wheat flour, carrot powder, Vitamin A 1. Introduction: Noodles are among the oldest forms of the processed foods consumed in Asia and other parts of the world (Hou, 2001). We will write a custom essay sample on Effect of Incorporation of Carrot Powder in Wheat Flour or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Noodles can be prepared from wheat flour alone and/or in combination with other ingredients such as rice flour, buckwheat and mung bean.. In the noodle preparation, a crumbly dough is formed which is then passed through a series of rolls to form a sheet. The sheet is then slit to produce noodles (Hou, 2001). Carrot (Daucus carota) is a root vegetable, usually orange or red- white blend in color with crisp texture when fresh. Carrot gets its characteristic and bright orange color from ? carotene, which is metabolized into vitamin A in human when bile salts are present in the intestines. Carrots are also rich in dietary fiber, and antioxidants. Carrot can also promote colon health as it is rich in fiber. Vitamin A deficiency remains widespread in many countries in South Asia and contributes to a significant proportion of preventable blindness (Bloem, 1997). Vitamin A supplementation can reduce the risk of blindness in case of the children (Hennig et al. 1991). In Nepal, two types of noodles are consumed. They are stick (sinke) noodle and instant noodle. In case of instant noodle, different ingredients and nutrients has been added to improve the nutrient content and to increase the consumer appeal such as iron, calcium and vitamin A and different flavors like spinach, chicken and vegetables. But, to the best of my knowledge, in case of noodles, no such studies have been conducted. The main objective of this research is to prepare the noodle enriched with Vitamin A and to analyze its chemical composition of the product. 2. Materials and methods: The raw materials used for the noodle making for wheat flour, carrot powder and salt. Five samples of stick noodles were prepared and labeled A (0% carrot powder and 100% wheat flour), B (5% carrot powder and 95% wheat flour), C (10% carrot powder and 90% wheat flour), D (15% carrot powder and 85% wheat flour) and E (20% carrot powder and 80% wheat flour). Wheat flour was cleaned by passing through a fine sieve screen. Fresh carrots were washed with potable water, sliced, dried at 100Ã ±2 ? C for 6 hours. The dried carrots were then powdered in the grinder. Salt was bought from the local market. The method involved cleaning of raw materials, sieving, mixing, of water, kneading, sheeting, cutting, drying and packaging. The raw materials were weighed and mixed manually. 1% of salt was added to the mixture. The required amount of water (33%) was added to the flour. The mixture was kneaded manually to form dough and then left for 30 minutes. The dough was passed through rollers to obtain a sheet. Then it was passed through the cutter to cut into strips. The noodles were dried at a low humidity room for 3 days and then sun drying was done for 1 hour. The products were packed in a plastic bag to protect from the moisture absorption and also to extend its shelf-life. Sensory evaluation of the five noodles samples were performed. Ten panelists were asked to score for the quality attributes viz. , color, flavor, texture and taste in order of their preference according the 9-point Hedonic rating test described by Ranganna (1994). Chemical analyses were performed for the best sample from the sensory evaluation The moisture content and ash content were determined as per AOAC method (1995)Fat rude fiber content and protein content were determined as per Ranganna, 1994. Vitamin content was determined by HPLC as prescribed by Pharmacopeia, 1985. The product was also tested for physical properties such as length, color, edge and thickness. The cooking quality of the product was also determined in terms of cooking time, water absorption capacity, volume expansion and cooking loss as per Poudyal, 1988. 3. Results and Discussions The moisture content of the wheat flour was determined as 12. 2% and its gluten content was determined as 10%. To make noodles, the wheat flour containing 10-12% gluten is suitable. The quality of the wheat flour to make noodles depend on the gluten. If the gluten content is low, there is chance of breakage of noodles. Similarly, the moisture content of the carrot powder was determined as 9. 5%. Sample A with 5% carrot powder had the highest score in terms of quality attributes although the quality attributes among other products except product D (with 20% carrot powder) were not significantly different. (p=0. 05) In case of stick noodle, according to Nepal Standard, the moisture content must not exceed 12. 5%. The moisture content of both type of noodle is less than 12. 5% and there is no big difference between the moisture content of the two products. The protein content of stick noodle must not be less than 8% on dry basis. The protein content of plain noodle was found to be 10. 2% and that of carrot noodle was found to be 10. 3%. There was not much difference in the protein content because the protein content in carrot is very low. Fat is an energy giving constituent. Fat content of the plain noodle was found to be 0. 6% and that of carrot noodle was found to be 0. 6%. The fiber content of the plain noodle was found to be 0. 35% and that of carrot noodle was found to be 0. 7%. The fiber content in high in carrot.
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